Aug 15, 2013

How to Build a B2B Content Marketing Department: Beat Staffing Shock
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We’re all familiar with sticker shock; but with content marketing, staffing shock is the problem that has many of our heads spinning.

Indeed, when a company embarks on its first B2B content marketing program, a common discovery is that there’s more to the job of creating and managing content than meets the eye. Producing effective, high-quality content efforts requires a wide range of skills, capabilities, and expertise; so the team you assemble to do the job must be prepared to meet the challenges involved in conceptualizing, creating, crafting, executing, promoting, and measuring content.

This high-level review of content marketing roles and skills should help you put that team together. Leadership

Content marketing is a fairly new discipline and, as such, it is not yet fully understood within most organizations. For any program to get off the ground and stay aloft, it must have an internal champion. In many firms, […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom