Today’s business environment is all about innovation and improvement: doing more better, faster and smarter. We need to demystify and measure the art of closing a deal.
So, how does a technology like marketing automation — managed and advocated by marketers — impact a sales-driven business environment?
Marketing automation helps marketers efficiently segment, automate to and track engagement for prospects throughout the customer lifecycle. Business technology has now moved on to address another glaring gap: there’s still little known about what actually happens with one-to-one interactions between prospects and sales representatives in the final stages of the sale.
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Read the entire article at How Marketing Automation Impacts Sales | BusinessNewsDaily.com.
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