Aug 15, 2013

Hacking Content Marketing: How a Parking Ticket Turned into 40,000 Customers
Share

Content marketing comes in many shapes and sizes. Sometimes it arrives in a regular, anticipated form, like a daily newsletter with links to interesting industry articles. But often content marketing is at its best when it takes on a slightly less traditional format.

I’ve always found that the greatest lessons can be learned by examining cases found on the fringe of our industries. Such cases address the questions that many marketers ask themselves, such as, “ What can companies without the resources of a Fortune 500 do to get ahead? ” or “ How can we generate and nurture leads, organize content and presenters for a webinar, and rise above the clutter? “

Take the case of the social travel platform, Tripl , which once delivered a content marketing campaign in the form of parking tickets slapped on hundreds of cars owned by more than 200 of the biggest names in […]

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom