Content marketing comes in many shapes and sizes. Sometimes it arrives in a regular, anticipated form, like a daily newsletter with links to interesting industry articles. But often content marketing is at its best when it takes on a slightly less traditional format.
I’ve always found that the greatest lessons can be learned by examining cases found on the fringe of our industries. Such cases address the questions that many marketers ask themselves, such as, “ What can companies without the resources of a Fortune 500 do to get ahead? ” or “ How can we generate and nurture leads, organize content and presenters for a webinar, and rise above the clutter? “
Take the case of the social travel platform, Tripl , which once delivered a content marketing campaign in the form of parking tickets slapped on hundreds of cars owned by more than 200 of the biggest names in […]
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