Content marketing is a term that has been in use for a number of years. However, recently it has become more prevalent, as the subject has found its way onto SEO blogs, as well as throughout any literature that touches on online marketing.
By looking at the Google Trends data I’ve compiled below, we can see this growth mapped out in the number of searches for the phrase “ content marketing ” over the last five years, culminating in a huge increase in interest since 2011. From this data, we can assume that more businesses are looking to explore the concept of content marketing and investigate whether it is something they can use to promote their products or services.
Perhaps you, yourself, are in this very position at your organization. But before you dive into developing content to market your company, there are a number of factors you must prepare for [...]