Aug 15, 2013

5 Fantastic Data Sources to Inform Your Content Marketing Strategy
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Big data is all the rage right now. Marketers are scrambling to extract value from the 2.5 quintillion bytes of data that are being created each and every day. This data can lead to insights about buyer intent, customer engagement, content marketing effectiveness, and more. In fact, in my last post for Content Marketing Institute I offered 3 ideas on how content marketers can use big data to improve or enhance their content marketing efforts.

But it’s easy to be overwhelmed by all of the possibilities and data at hand. Once you have your goals in mind, how do you uncover the best insights for informing your content marketing strategy without being bogged down by the data deluge?

Here’s a look at the best of the usual suspects — as well as some sources you may not have considered yet — to better inform your content marketing program:   Web traffic […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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