The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B Technology Marketing Community on LinkedIn.
Overall, B2B content marketing is seen as an increasingly effective strategy: More than 82% of survey respondents are planning to increase their content production over the next 12 months.
Other key findings from the annual report: YouTube is gaining popularity as a social media platform to reach and engage B2B audiences. Facebook is losing ground.
61% of marketers use marketing automation platforms, up from 43% last year. The vast majority (93%) of B2B marketers are creating content from scratch. Only 34% are syndicating/curating content, and just 30% are encouraging user-generated content. Below, additional insights from the B2B Content Marketing Report , which was authored by Holger Schulze, the manager of the B2B Technology […]
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016