Jason Cropper, Managing Director of The Electronic Cigarette Company, smokes an electronic cigarette as he poses for the photographer in the Canary Wharf financial district of London, March 25, 2009. The potential for e-cigarettes to remake the tobacco industry remains huge. But that moment is still a long way off, according to Morgan Stanley analyst David Adelman.
He explains that, yes, e-cig growth is already reducing regular cigarette consumption in the U.S., but only by a tiny bit.
“Consumers are clearly interested in e-cigs, but they have a ~1% & not a 10% share for a reason,” he writes. “There is near universal awareness of e-cigs, with about 50% trial among smokers.””The fact that the category – today – is equivalent to only ~1% of US cigarette industry volume, in our view, demonstrates that the existing e-cigs do not fully satisfy smokers’ expectations.”Here’s more from Adelman:…this is similar to the […]
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016