One of the biggest objections I hear regarding adopting an inbound marketing strategy is the belief that you cannot easily prove the ROI of activities like blogging, social media, content creation, etc. For CEOs who are driven by hard numbers, this can make adopting an inbound marketing strategy quite difficult.
The reality is that it is actually fairly easy to show the exact ROI of your inbound marketing activities and how each individual activity affects your bottom line.The reasons many organizations, especially larger ones, have problems reporting on these activities is the lack of integrations they have between all of their tools and systems. These organizations treat each department as its own “silo” and don’t integrate the people, systems, and tools from each department. This results in a very fragmented and disjointed approach causing a lack of data flow and making it difficult […]
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