After watching The Newsroom recently, I’m getting more excited about journalism. The idealism, the commitment to finding and telling a story, the adventures in getting the word out – the show probably portrays life as a good deal more exciting than your average journalist’s experience. But the core truths are there – a great journalist finds a story, tells it in a way that grabs hold of the audience and won’t let go, and leaves an impression that stays with viewers or readers for a long time.
A new term has recently been emerging – the brand journalist . Brand journalism used to be called custom content. The idea was that a company invested in high-quality stories that offered a closer look at their products, services, customers, employees, or issues that they cared about. This is no longer a slightly covert, highly expensive effort that isn’t talked about in polite […]
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