Aug 14, 2013

How to Become a Great Brand Journalist To Augment Your Content Marketing Strategy
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Written by : Tom George| 0 | Fashion

After watching The Newsroom recently, I’m getting more excited about journalism. The idealism, the commitment to finding and telling a story, the adventures in getting the word out – the show probably portrays life as a good deal more exciting than your average journalist’s experience. But the core truths are there – a great journalist finds a story, tells it in a way that grabs hold of the audience and won’t let go, and leaves an impression that stays with viewers or readers for a long time.

A new term has recently been emerging – the brand journalist . Brand journalism used to be called custom content. The idea was that a company invested in high-quality stories that offered a closer look at their products, services, customers, employees, or issues that they cared about. This is no longer a slightly covert, highly expensive effort that isn’t talked about in polite […]

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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