The words “motivate” and “emotion” share the same Latin root (mot, or move), and that’s an important thing to keep in mind when writing any piece of content.
Too often, marketers get hung up on the idea that B2B content and B2C content require wholly different approaches, and they don’t. Whether you’re selling blue jeans, cheese, enterprise-grade software or wind turbines, the ultimate goal is for the reader to first feel an emotion, and then be motivated to act. Whether that action is sharing socially, sending to an executive, buying or simply engaging with a vendor, it won’t happen if your content wasn’t useful, enjoyable, inspired and empathetic.
Whether you’re in content marketing for a B2B company or a B2C company, you have more in common with your fellow content marketers across all industries than you might think. It’s Not B2B vs. B2C Content, It’s Content for Simple vs. Complex
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016