19 Flares Twitter 7 Facebook 5 Google+ 2 LinkedIn 2 Buffer 3 19 Flares × Do you want to keep marketing head-on, slugging it out for attention against every other company?
Or, do you want to start marketing sideways, using helpful information to connect to customers in different and innovative ways?
I prefer the latter approach, and so do the companies profiled here.
Each of these remarkable mobile apps are a Youtility , marketing so useful, people would pay for it if you asked them to do so. Beyond just being a form of marketing, each of these has intrinsic value that makes them special and memorable. You’ll also notice that none of these are massively complicated. There’s a reason for that: the best apps do one of two things very well. More than that, and you’re trying to replicate an entire website. Don’t do that. Youtility App # 1: Columbia Sportswear’s What Knot […]
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