Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content has been a key piece of marketing for as long as I’ve been in the business.
There have been dozens, no, hundreds of articles with tips and tricks for how to manage content marketing. Many of them are in agreement, but we even see conflicting advice between different articles and blog posts.
Rather than pile on another post of tips for how to market yourself using content, let’s take a different angle. You can attack content from a wide variety of angles and there is no blueprint for what will or will not work. The following are seven pieces of advice that many bloggers and marketers will tell you are fact. Come along as I dispel each of these myths. Long-Form Content Doesn’t Work On The […]
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