If you spend time marketing your business, making connections with quality Pinterest users is an excellent way to create synergistic relationships and a network of perfectly curated content.
I follow business professionals who have developed an original style, have something unique to share, and pin content that I know will be of interest to my followers. It’s a win-win in my opinion. I like, share and re-pin their content and in turn, my hope is that they will do the same.
While the list below only scratches the surface of my favorite pinners, it is a group of marketer’s who share ridiculously fantastic content day-in and day-out! Plus, as a bonus, there’s a few tips and tools thrown in to help you take your pinning to a whole new level!
10 Pinterest Marketers to Follow
1. Ching Ya
Ching Ya is a self-proclaimed social media addict, freelancer and enthusiastic blogger who writes fabulous articles surrounding social media marketing.
She has a wonderful way of taking the most complex social media task and turning it into an easy to absorb topic. As a pinner, her boards are a social media goldmine offering tips, tools, tricks and how-to’s surrounding anything and everything social media and online marketing.
Ching Ya’s Tip:
You must learn and know about your audience. Starting a new social network is easy, but to gain maximum results from it you need to know what to provide and how to attract your audience to engage (repin, like) for brand visibility.
Make use of Pinterest’s ‘Analytics’ option to find out how your pins are performed and if you can improve the content or design of your pins (colors, dimensions etc) to suit your audience better.
2. Donna Moritz
Donna is the founder of Socially Sorted, a social media & visual marketing agency in sunny Australia. She actively pins social media Infographics, her favorite apps, brand building tips and goodies from top social blogs across the web.
She’s also a blogger, putting together share-worthy images to maximizes her time spent on Pinterest. She is an excellent example of how to use Infographics to mesh blogging and Pinterest into one powerful marketing tool!
The way that content is shared online is changing dramatically. Although it is important for marketers and brands to consider the content they are sharing to Pinterest (brand generated content) it is actually the “organic” content (images being shared organically from websites by consumers) that is growing exponentially.
Up to 70-85% of all content shared from product-based businesses is organic. This means that consumers are sharing your content even regardless of whether you have a business page on Pinterest or not. Brands need to look at not only what they are putting out there, but also how to optimize both images and their website to allow sharing to happen easily.
Is there at least one great “pinnable” image on each web page?
Are they encouraging their community to share?
Do they have the PinIt button on images? Do a ‘test run’ of your website and view it how the consumer would view it. They are out there, wanting to share the things they love – make sure you are ready to help them!
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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