If you want to really start enjoying the benefits of belonging to an online community, Google+ is the place to be! Once Google+ started their communities feature a few months back, I jumped in right away and have been spending a lot more time on “The Big Plus,” as it suddenly became a lot more relevant to me.
Developing rich social experiences and fruitful relationships is what good online engagement is all about! With Google+, one size does not fit all — there are communities to discuss all kinds of topics, industries, hobbies and interests — with highly-focused conversation. My re:DESIGN community is for people interested in design, creativity and innovation.
Sort of a cross between Twitter and Facebook, Google+ has a great blend of engagement and smarts: quieter and deeper than Twitter, yet more alive, better focused and less clutter than Facebook. The Google +1 has also recently begun to take on a whole new meaning — more powerful than a Facebook “Like,” it promises to boost engagement, online influence, and search rankings.
I enjoyed discussing some of the virtues of being on Google+ with New York’s Newsday recently. Right now though, I’d like to make the case for why G+ is the best social platform for starting or participating in an online community:
1. Nicely-organized streams
Cleaner pages with multiple columns yet more white space and less clutter than the other social platforms. This allows quicker scanning and access to good content by distilling the information down to what you want you want to see. More good stuff and less junk — and that can only help your overall engagement, too. Happier, more inspired community members makes for a happier, more inspired community.
2. Controlled environment
Google+ has nicely engineered mechanisms for moderating and managing communities. Communities can be made either public or private, depending on the intentions. It is also important to bring in the right people, and Google provides a couple of ways to promote communities that help set the foundation for a good social experience:
• Share the community — similar to inviting, this button lets you promote both public and private communities by sharing them with a broader group of people.
• Invite people — just click this button in your public Google+ community and it’s a nice, easy way to bring other people whom may be interested. This feature also pairs well with your curated circles, where people may already be grouped according to certain interests and possibly also a good fit for a particular community.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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