I personally believe that content marketers need to be a little bit OCD and a little bit ADD.
We need to be focused enough to stay on topic and remain true to our mission, yet we need to constantly be aware not only of new ideas, but of new approaches that allow us to repurpose existing ideas and reach our audience in new and interesting ways.
I get tired just talking about it.
That’s why I was delighted to find Curata’s Content Marketing Pyramind and the accompanying post that demonstrates how a single piece of content can be featured on every single level. Brilliant!