From the article:
“Measuring digital influence is an essential part of a good social media strategy. Any business that is able to identify – and connect with – influencers in its industry has an opportunity to harness the power of word-of-mouth marketing and get their message into the minds of thousands of individuals through a trusted source.
But despite the many benefits of influencer marketing, the popular social media measurement tools on the market are not quite up to the job.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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