From the article:
“Now, more than ever before, winning in search is about earning links and mentions. It’s about being noteworthy, relevant, and useful so that others are compelled to talk about you. And logically, mentions from highly authorative and respected people and sites carry more weight.
Marketers have caught on, and they’re going after those mentions — but oftentimes using techniques that burn bridges and result in the perverbial door being slammed in their face!
I went on a mission to find out exactly what works and what doesn’t when it comes to approaching journalists and bloggers. I asked them bluntly about what really irks them — and what exactly are these people doing right that do get those golden mentions?
Here’s what I found…”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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