Aug 2, 2013

Are We Really That Obsessed with the ROI of Social Media?
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social media ROI

It seems as though companies have become obsessed with measuring every bit of data they collect on social media. From follower number fluctuations to mentions, they try to put a dollar sign on everything.

However, as Jonathan Payne contends, when you just focus on the numbers and not the reason(s) behind those numbers, you end up wasting precious time and energy.

“If you insist on devoting a half hour to pulling the numbers, devote another hour to investigate what the numbers actually mean.”

Great read!

Are We Really That Obsessed with the ROI of Social Media? – Business 2 Community.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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