Aug 1, 2013

If you have a video your Kickstarter project is 85% more likely to succeed
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We work with many small businesses and entrepreneurs on video projects and are fans of the Kickstarter crowd funding website.

We noticed a trend that it always seems to be projects that have great videos that are the most successful in getting funded, and wanted to find out if there was any data to back this theory up.

We painstakingly analysed 7,196 projects on Kickstarter to see what advantages having a video gives a project owner looking for funding.

The results, as you will find out in a minute are actually astounding and have implications beyond just Kickstarter as this is effectively a study on how video influences conversion rate.

via If you have a video your Kickstarter project is 85% more likely to succeed.

Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing. When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.

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