We work with many small businesses and entrepreneurs on video projects and are fans of the Kickstarter crowd funding website.
We noticed a trend that it always seems to be projects that have great videos that are the most successful in getting funded, and wanted to find out if there was any data to back this theory up.
We painstakingly analysed 7,196 projects on Kickstarter to see what advantages having a video gives a project owner looking for funding.
The results, as you will find out in a minute are actually astounding and have implications beyond just Kickstarter as this is effectively a study on how video influences conversion rate.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
- How to identify influencers to promote your online videos - August 29, 2013
- Why the Use of Video in News Websites is Increasing - August 29, 2013