We’ve all witnessed the force of social media and have probably seen first-hand how entrepreneurs and small businesses are leveraging it right out of the gate. By filtering information through their networks using platforms like LinkedIn, Twitter and Vimeo, it’s taking traditional word of mouth and amplifying its reach.
Since social media technology moves at a remarkable speed, savvy users can gain a competitive advantage. This makes social media a primary platform for entrepreneurs and small businesses that are looking for fast and easy ways to promote their business without straining their resources. Often alert and agile, entrepreneurs are inherently primed for staying on the leading edge of social media practices.
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