(This post originally appeared on the Resonance Content Marketing blog.)
Twitter is and always has been one of my favorite means of sharing great content I find on the Web, but it does present a very specific challenge when it comes to timing.
I tend to go looking for content—and finding it—in bursts. A couple of times each day, I’ll take 20 minutes or so to gather up relevant, useful content to share with my followers. But if I were to tweet all the links I find as I find them, my Twitter feed would feature a big ol’ glut a couple of times a day, and nada the rest of the time.
Enter the dynamic duo of Tweriod and Buffer.
Tweriod is a free tool (with an optional upgrade) that samples 1,000 of your followers and pinpoints the times of day when most of them are online. You can even compare trends on different days of the week. For example, my peak times on weekends are at 8 am and 12 pm Central Time, while on weekdays, I have a nice high plateau from 12 to 3 pm and a spike at 4 pm.
To sum up, Tweriod shows you the times when your tweets are most likely to be seen. But that’s only half of the solution.
Meet Buffer, another free tool (with pro option) that lets you pre-schedule your tweets in advance. So when I’m doing my daily content trawl, I can queue up as many as 10 tweets to go out at the times of my choosing.
So in theory, I could snag my best times to tweet from Tweriod and paste them into Buffer. But here’s the best part: I don’t have to. Tweriod has a one-click option that automatically plugs those primo posting times into your Buffer schedule:
Tweriod’s free option lets you get a fresh analysis once a month, so you never have to worry about that data getting stale on you. Just rerun your analysis, plug it into Buffer, and you’re good to go.
Ain’t it grand when technology works to make life easier?
If you’re an active tweeter like me, I highly recommend you give Tweriod + Buffer a spin. Then circle back and let me know how it goes—we’d love to hear from you!
Each Friday, we deliver a simple but impactful tip to boost your engagement on Facebook, Twitter, LinkedIn, and other social networks.
About the Author
A self-described “marketing nerd,” Rachel Parker, Owner and Chief Content Strategist of Resonance, works with businesses of all sizes to help them meet the challenge of connecting with today’s hard-to-reach customer.
Rachel has made Resonance the “one stop shop” for companies looking to get more out of their content marketing efforts. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many of Houston’s major business and marketing organizations. Contact Rachel about speaking to your group or business.