Jul 29, 2013

A small change can make a whole difference in business: Case study
Share

Written by : Cendrine Marrouat| 0 | Business

diving

From the article:

“While color, font and images may not seem like a big deal, branding can actually make-or-break a company.

Many entrepreneurs decide to handle their own branding, due to money and time constraints. They design their own logos, develop ads and make an educated guess at who their target market is.

We too fell victim to this strategy. In the early days at my all-natural sports drink company Amara, I found myself attempting to convey our brand’s story as best as possible with limited resources (my laptop and a copy of Adobe Photoshop). I knew our concept was innovative, and we absolutely knew our packaging had to resonate with our target customers.”

From Flop to Success, How Brand Tweaking Saved This Company.

Tags: ,

Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
0

Content Curator

Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

More Curations by Cendrine