From the article:
“While color, font and images may not seem like a big deal, branding can actually make-or-break a company.
Many entrepreneurs decide to handle their own branding, due to money and time constraints. They design their own logos, develop ads and make an educated guess at who their target market is.
We too fell victim to this strategy. In the early days at my all-natural sports drink company Amara, I found myself attempting to convey our brand’s story as best as possible with limited resources (my laptop and a copy of Adobe Photoshop). I knew our concept was innovative, and we absolutely knew our packaging had to resonate with our target customers.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
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