Jul 27, 2013

Content Curation: Why It Works and How to Start
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(Photo credit: Sean MacEntee)

Just like other aspects of social media and marketing, content curation requires strategy for success. Content curation serves a variety of purposes for businesses. When your business curates content with topics that appeal to your audience, they will start perceiving your business as a go-to resource.  Eventually, this recognition helps drive leads and conversion.

The author of this article, Lisa Gulasy, suggests three things to think about before curating:

  1. Your brand: What type of content is relevant to your business
  2. Your audience: What content your audience prefers
  3. Your resources: What topics will work best for your business and audience

 While it’s been around for some time, content curation continues to be a popular buzzword in the content marketing realm. To curate content means to find, organize and share topic-specific information into an editorialized narrative. The content should add value for audiences bombarded with new content each day.

Read the entire article:

via 3 Tips for Choosing Your Topic for Content Curation.

 

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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