Just like other aspects of social media and marketing, content curation requires strategy for success. Content curation serves a variety of purposes for businesses. When your business curates content with topics that appeal to your audience, they will start perceiving your business as a go-to resource. Eventually, this recognition helps drive leads and conversion.
The author of this article, Lisa Gulasy, suggests three things to think about before curating:
- Your brand: What type of content is relevant to your business
- Your audience: What content your audience prefers
- Your resources: What topics will work best for your business and audience
While it’s been around for some time, content curation continues to be a popular buzzword in the content marketing realm. To curate content means to find, organize and share topic-specific information into an editorialized narrative. The content should add value for audiences bombarded with new content each day.
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