Has your social media content hit the skids? Does it feel dry, lifeless and completely devoid of any engaging wit or interesting banter? If so, you’re not alone.
It’s a common occurrence spawned by the massive amount of content we continue to pump out on a daily basis. Eventually our over-stimulated brains are bound to hit the proverbial “brick wall.”
The good news? With a little work, a lot of analysis and a commitment to fixing what’s broke, you can get back on track.
Believe me, I know this from personal experience.
I manage a Facebook page that has consistently performed well-above standard brand engagement levels. It has grown 88 percent over the last 16 months, a feat I am proud to say came from a page that only had a mere 6000 fans 24 months ago and a 2 percent engagement rate.
However, the tide has turned within the last two weeks with engagement slowly edging downward. Posts that would have been well received in the past were now hitting the page with a loud thud. A serious cause for concern for any social media manager strategically executing a well though-out and carefully designed plan.
So what’s happened? While the jury is still out and I continue to analyze the data, I can say that it has brought about many ah-ha’s and several enlightening moments.
One off which is the idea behind this post. Six ways you can spice up your social media content and re-engage a broken page!
Spice Up Your Social Media Content
1. Pay Attention to Your Analytics
I mean really pay attention. Your analytics have a story to tell and it is one you should hunker down and listen very close to. What you often find is not for the faint of heart so be prepared to uncover a few telling reasons your engagement, mentions or +1′s have dropped off the map.
In my opinion. analytics are the key to keeping anyone managing a social channel’s eye on the prize. It can be easy to get carried away in the glitz and glory of a growing page that begins to take on a life and vibe of its own. But remember, you are the Captain. Make responsible decisions about the direction (and voice) behind the content you share.
Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.
Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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