Jul 21, 2013

10 Elements of Great Customer Follow-up: Case Study
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The other night, soon after returning from watching a film at my local theatre, I turned on my computer to check my emails. To my surprise, I found an email from the SCENE Program, which rewards me with free movie vouchers when I have gathered enough points. I had used my points to get the ticket.

The company thanked me and hoped that I had enjoyed the film. The message was very friendly and really made me look forward to continuing using the program.

Just as I was wondering if I should turn the email into a case study, I came across an article from Ken Mueller that saved me time and effort.

The 10 Elements of Great Customer Follow-up

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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