I don’t know about you, but I tend to glaze over during commercials about toilet paper and other “unmentionable” types of products. Of course, these products are things everyone uses or needs at some time or another. It’s a given. Word of mouth takes on a new meaning when it comes to creating ads for these products. We remember those products with the creative ads when the opportunity arises to buy them.
Jon Turino discusses his observations on “marketing the unmarketable.” It’s a dirty job…but a necessary one.
These are not generally the kinds of products that people talk about at social gatherings or business networking meetings, folks! They are normally quietly discussed between close friends to whom one trusts a seemingly or potentially embarrassing secret while looking for advice.
Read the entire article here:
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