Jul 20, 2013

The Kingdom Of Content: What Makes It Authentic? (And Why Does It Matter So Much?) – Forbes
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Sure, we all know we should be producing quality content, but what, exactly, does “quality content” look like?

Forbes contributor Cheryl Conner lays out 10 characteristics of true quality content in her excellent article The Kingdom Of Content: What Makes It Authentic? (And Why Does It Matter So Much?). Give it a read and let me know your thoughts in the comments.

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel