There was a time when brands could get away with all-out self-promotion. Until very recently, enticing audiences with a few contests and specials seemed to be enough.
Things have changed a lot in the last couple of years. Now, businesses really need to take into consideration what audiences want — especially personality.
“Brand engagement on social media is in dire need of serious re-thinking, but it need not be jettisoned altogether. Brands can still find their niche on social media, but to do so they require a new extension that would allow them to engage with the public in a less antisocial fashion. What they need is personality.”
On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
Latest posts by Cendrine Marrouat (see all)
- Tips and resources to understand and use Google Authorship - February 26, 2014
- Should I use social media to sell my products? - February 25, 2014
- This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses - February 23, 2014