Jul 20, 2013

It’s all about character
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Written by : Cendrine Marrouat| 0 | Business

personality

There was a time when brands could get away with all-out self-promotion. Until very recently, enticing audiences with a few contests and specials seemed to be enough.

Things have changed a lot in the last couple of years. Now, businesses really need to take into consideration what audiences want — especially personality.

“Brand engagement on social media is in dire need of serious re-thinking, but it need not be jettisoned altogether. Brands can still find their niche on social media, but to do so they require a new extension that would allow them to engage with the public in a less antisocial fashion. What they need is personality.”

Brands – it’s time to stop being faceless and start showing character on social media.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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