How content curation enables brands to become trusted, authoritative and helpful

0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×
Collected

Collected (Photo credit: carlstr)

 

As brands start to commit themselves to content marketing programmes that are as deep and enduring as any major publication, inevitably questions arise about the merits of curating and republishing content that has not been authored by the brand.

But what is curation and why are brands curating ‘content’ in particular?

In layman’s terms, curation is the collecting and ordering of things for a particular intention or experience.

The urge to curate is a profoundly human one. Examples of curation can be found in every era, religion and continent around the world. From coins and objet d’art to stuffed animals and Pokemon Cards, collecting and displaying possessions shows that we still like to hunt and gather that missing piece, just like our ancestors.

Now that our world is more technologically and socially advanced than ever before, collecting is no longer just about keeping possessions to ourselves. Social networking sites such as Reddit and Pinterest enable individuals to collate pieces of content from around the web and build engaged and loyal audiences who either share the same interests or are seeking knowledge on a particular issue in one place.

Read The Rest Of The Story Here;

via How content curation enables brands to become trusted, authoritative and helpful | Media Network | Guardian Professional.

Enhanced by Zemanta
0
Google+4Facebook0Twitter0LinkedIn0Pinterest0buffer

Content Curator Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

Fresh Curations

A Comprehensive Guide to HIPAA & Compliance Software

Companies in the US that are handling healthcare data and patient records must ensure that all the aspects including physical, network and process security measures of the … [Read More...]

8385020840_1927e0a905_z

How to promote your business in conferences and exhibitions

Designing a product or a service is the easy part. If you are creative and good at what you are doing, it is not a big deal for you to come up with something that will appeal … [Read More...]

More curations from this category:

Car Rentals for $15 per day
0 Flares Facebook 0 Twitter 0 LinkedIn 0 Email 0 Google+ 0 Pin It Share 0 StumbleUpon 0 0 Flares ×