Have you ever wondered why we put so much stock into ranking number one Google? I mean, don’t get me wrong, if your website is number one then more power to you and kudos on your strong SEO campaign. But what about the rest of us who may never get to number one, is it so bad to be number two?
The Whole Brain Group gives us some compelling graphs to look at which break down what it means to be number 1 on Google versus say 2 down. From what they say in this article, number 2 is not so bad. The only bad part is if you fall off the first page of searches, then you might want to panic.
Do you agree with this article? Do we put to much emphasis on number one, when maybe just being on the first page is probably a better goal for all of us? Should we be spending our days watching our SEO and trying to figure out how to get in the first spot and forget about the rest? 🙂