The rising popularity of social media has led to growing recognition of its use to companies and the need to incorporate social media into business plans. But businesses often have little experience with this new medium. Consequently, there is a growing demand for people with expertise in social media.
But unfortunately there is not enough supply of real experts. There has been an increasing number of people claiming to be experts. Gary Vaynerchuk even commented that 99.5% of social media experts are clowns. Not everyone who claims to be a social media expert truly is one. There are a lot of fakes around who claim they are experts but in fact know little about social media or business. It’s important to be able to identify the fakes so you can avoid being a victim of a fake expert. But how do you distinguish the ‘real deal’ from the ‘fakes’? Let’s look at some key indicators…
Listed in Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market.Crowned the Social Influencer of Europe for Oracle she actively leverages ethical online marketing for her clients.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generated in excess of 600,000 + page views per month.
A business owner, social media consultant, international speaker and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, The Guardian, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.
Latest posts by Lilach Bullock (see all)
- The top social media management tools for 2016 - June 30, 2016
- The 4 best social media management tools of 2015 #Infographic - October 12, 2015
- #ZEEF applies human intelligence to filter the world’s information - February 6, 2015