Jul 14, 2013

There is only one reason why people will buy from you, and it may not be what you think
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Whether I am in front of a group or talking to a client, I always explain the same thing: “The more relatable you are, the more likely people are to trust / recommend you, and buy from you.”

Matt Crawford shares some enlightening thoughts on the topic.

“Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t buy what you do, they buy why you do it.”

People Don’t Buy What You Do, But Why You Do It.

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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

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