Trying to be amazing? To go viral? To be a game-changer?
Stop. Just stop.
That’s Jay Baer’s advice to marketers in a recent interview on SmartBlogs. If you can shift your goal from “being amazing” to simply “being useful,” Baer says, you’ve taken the first step towards a marketing approach that works.
Read the whole thing at Q-and-A: Why it’s better for marketers to be “useful” than “amazing”.