Jul 12, 2013

Jay Baer: Why it’s better for marketers to be “useful” than “amazing”
Share

Trying to be amazing? To go viral? To be a game-changer?

Stop. Just stop.

That’s Jay Baer’s advice to marketers in a recent interview on SmartBlogs. If you can shift your goal from “being amazing” to simply “being useful,” Baer says, you’ve taken the first step towards a marketing approach that works.

Read the whole thing at Q-and-A: Why it’s better for marketers to be “useful” than “amazing”.

Enhanced by Zemanta

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
0
Opt In Image
Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel