In this article, I am going to reveal to you the shared characteristics of the most popular YouTube channels. These characteristics have been drawn from a recent study of YouTube best practice. As the results document is quite extensive, we have pulled the highlights together for you here.In Spring this year 2013 a study was carried out by a group of undergraduate students on the Internet and Mobile Media course at Columbia College, Chicago. The study explored best practices in usage of YouTube by analyzing the approaches of YouTube’s most successful users. The study defined ‘successful users’ as those channels that “succeeded in growing largest recurring audiences most subscribed”. The results from the study have effectively provided aspiring YouTube channels with a guide on how to build a presence on YouTube. All of the data can be accessed on a Google spreadsheet, usefully provided by the researchers.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
- How to identify influencers to promote your online videos - August 29, 2013
- Why the Use of Video in News Websites is Increasing - August 29, 2013