I published this article on my site a few months ago when I was first starting my journey into solopreneur-hood. In the article, I discuss the distinction between businesses who use social versus businesses who truly embrace social. Trust me, there is a huge difference. The longer I am out of “corporate America,” the more obvious it becomes to me that so many businesses need to be online, but have not figured out how to do it right. Let’s hope that changes…
Social media is here to stay and many businesses are realizing it. Companies know the importance of gaining followers on Facebook and Twitter as part of their branding strategy. What they may not yet comprehend is the difference between using social and being social. So, what does it take for a company to become a social business?
The social business utilizes social media platforms in ways which benefit their prospects and customers. Social media should allow for open communication and interaction. The internet is 24/7 and social media never sleeps. A social business embraces these concepts and runs with them.
Read the entire article here:
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