I have been a huge Pinterest fan for a couple of years already, but was initially skeptical about whether the platform held value for businesses. I am no longer a doubter – Pinterest is definitely useful for businesses and brands. Through images, brands help create reputations for themselves and can engage with people like never before. I enjoyed writing this post for Doina’s Infinite Solutions, where I further discuss the various opportunities Pinterest provides for brands.
Unless you’ve been living under a rock the past few years, you have probably heard of Pinterest by now. Did you know Pinterest was originally launched, as a closed beta, in March 2010? Although Pinterest offered its users fun and creative experiences in its earlier days, the platform has evolved into a website that presents its users with incredible imagery and an easy-to-use (and addictive) platform. Newer users now have larger pins to view and share, along with enhanced search capabilities and following opportunities. Some brands realized the creative possibilities, combined with the power of imagery, and jumped onto Pinterest early. Others are just beginning to realize the potential – and they seem to like the results.
Read the entire article here:
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