Robert Scoble Opens Up About Big Data, Systems of the Future, and Facebook Graph Search | Modern Marketing
Robert Scoble is the startup liaison officer at Rackspace and author of the upcoming book “Age of Context.” Scoble recently stopped by the Marketo offices and was gracious enough to chat with us about what the future holds for marketers, Facebook vs Google+, Open Graph, and how Rackspace has open sourced the cloud.
Marketo: Can you tell me about how the idea for your book came up?
Scoble: Last year I started seeing a pattern. The number of sensors on and around us is going up. There are more wearable computers then ever before. We’re seeing Nike Fuel Bands, FitBits, the Jawbone Up, Basis watches, Pebble Watches, Apple watches and now Google Glass. Big data is going up exponentially as well. I call it “weird data” because I don’t think it’s just big data, but also a lot of database innovation, and data computation. I mean Marketo is here because of big data right?
Social media content is also growing. We’re hitting hundreds of millions of tweets per day right now and that’s going to increase and be supplemented with location data. As a result consumers are going to see highly personalized and predictive products and services moving forward. A product or service that assists a consumer in their daily lives is going to change based on who they are and what they are doing. Devices will react differently in the future because of this trend. Google Now is a good example of where we are headed because it’s trying to get ahead of you to predict based on past behavior.
Marketo: You and your co-author Shel Israel decided to self-publish “Age of Context” and I read somewhere that you used a method from Guy Kawasaki’s book. Can you tell us more about that?
Read the rest of this amazing interview here;
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016