Content creation expertise requires training

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There’s a huge misconception out there that if you consume a lot of content, you can create it. As Christopher S. Penn of SHIFT Communications points out, that’s like assuming that anyone who grows up eating food is qualified to be a master chef.

Read more at Content creation expertise requires training – SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Content Curator Rachel Parker

Rachel Parker, Founder and CEO of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes.

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