Jun 26, 2013

Content creation expertise requires training

There’s a huge misconception out there that if you consume a lot of content, you can create it. As Christopher S. Penn of SHIFT Communications points out, that’s like assuming that anyone who grows up eating food is qualified to be a master chef.

Read more at Content creation expertise requires training – SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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