Red Bull has created an incredibly powerful brand, largely through the use of online videos. Its YouTube channel grew by nearly 250,000 subscribers in January alone, taking it to a total of 1,452,411. Now if that’s not a successful brand, we don’t know what is.
BUT JUST HOW DOES RED BULL DO IT?
Fresh, Regular Content
Red Bull puts out a lot of content. It uploads several videos to YouTube every week, which provides a lot of exposure for the brand. The more videos there are, the more videos people will watch – and if people are exposed to a brand a lot, they’re more likely to remember it.
And with consistent content, Red Bull is able to grow its subscriber base consistently, meaning its reach spreads further and it draws in even more viewers.
Putting out so many videos also shows a commitment from the brand to give its viewers what they want, which – in Red Bull’s case – is high octane adventure videos. Which brings us to our next point…
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
Latest posts by Joel Chudleigh (see all)
- Interview with Shawne Duperon on Effective Communication on Video - August 29, 2013
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