Jun 24, 2013

Understanding your Audience for Online Video Production
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In his new book, To Sell is Human, Daniel Pink discusses an interesting experiment. There were three different sample groups placed in a negotiation setting. The first group was asked to think about what the other person they were negotiating with was feeling when negotiating the deal. The second group was asked to think about what the other person was thinking and what their interests were. The third group was just told to get a deal. The result was that the people who were asked to think about the interests and thoughts of the other person were 50% more likely to negotiate a deal that both parties felt happy with.

via Understanding your Audience for Online Video Production.

Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing.
When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.
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Joel Chudleigh

A Digital Marketer with a strong interest in the ability of the internet to connect like minded people regardless of physical location. Founder of Deep Footprints which is a Digital Marketing Agency specialising in helping SMB's to succeed. Our strengths include PPC, SEO, Email Marketing and Social Media Marketing. When not working Joel enjoys hiking, climbing, snowboarding, reading, films and music. Also very keen on good food and drink - living in Japan much of the time helps in that respect.

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