Social media is not about being everywhere. Different networks are used for different purposes. Focus on your favorite media sources and be active with them. You don’t need to be on every social media network available, in fact you could spread yourself too thin. Be where you are with good presence and good reason.
That being said, continue to be educated with social media and when you find one that would benefit you go ahead and jump aboard. A few new social media networks that could be beneficial are Vine and Google+. Vine, similar to instagram but with 6 second videos is a fun little social media tool that can greatly impact your presence in the social scene by giving movement to your brand and voice to your company.
Google+ is a social site secret that many individuals don’t use because they don’t understand the “behind the scenes” when it comes to internet search positioning. This nifty little tool can have a big effect on your business. The reason is because most people use Google to search the internet and since Google is the biggest and baddest search engine out there it has a sophisticated system to retrieve results it thinks are most relevant. Google “crawls” the internet constantly, but it can take some time for new content to be crawled and indexed. Interestingly enough, Google will crawl Google+ much quicker, (not biased at all, right?) which means those who take advantage of Google+ will potentially gain better positioning on google searches than the other guys. By being flexible and ahead of the curve you will significantly increase your presence and position in social media.
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