One of the many advantages of futurism, is the ability to identify trends before they become trends. The ability of an organization or even a personal brand to identify these new areas of opportunity is more critical today then ever before. The reason is simply because of the rapid nature of how fast things are evolving. I am sure we can all agree that content is the new ad unit. With so much of it being blasted on the web like a fire-hose, we can and should understand the need for a human filter, (content curation) and the importance of putting things not only in proper context, but also to have them relationship based.
Here is a real world example. Suppose for a moment you were in the market for a baby carriage. Now you could quite possible go online and purchase that baby carriage, you would probably read some reviews to check out the different models, features, safety etc.
Now suppose for a moment that you had a friend of a friend attend your baby shower and you were really taken by her. She was polite, helpful and funny, well you get the idea. Now you come to find out Nancy, we will just call her Nancy has a baby shop in town that happens to have that same baby carriage model you are about to purchase online. Except the price is $20.00 higher. I bet 9 out of 10 people will buy that baby carriage from Nancy not only to support the local community perhaps, but because she made an impression on you and you liked her.
This article talks about collaborative marketing. It’s a great piece and I wanted to set the stage for it. If you can become part of a great marketing machine, who’s total reach is far greater then the sum of it’s parts, you are in a winning position. So with all this being said enjoy this article. And just to prove my point one step the “Internet” thinks this article is about baby carriages.
This is a timely article written by David K. Williams, Contributor at Forbes
A life long entrepreneur, “I write about my life and business lessons”
Now in the author’s words.
Those of you who know me well, and who follow my columns, could readily guess that I’m a proponent of collaboration in any business function. Marketing is no exception. I’ve been talking about the “softer skills” of business quite a bit as of late as I’ve been gearing up for the launch of my book, The 7 Non-Negotiables of Winning, at the end of July.
Collaborative Marketing, in a nutshell, is the process of sharing resources to increase leads, brand, and influence. Not surprisingly, the Internet has made the option of collaborative marketing easier than ever.
Read the rest of the article here;