Jun 23, 2013

Content Marketing: How to Capitalize on Breaking News and Trending Topics | Heidi Cohen

Written by : Rachel Parker| 0 |

Excellent guest post from David Meerman Scott, author of Real Time Marketing and PR, on Heidi Cohen’s blog presenting best practices for newsjacking:

Content Marketing: How to Capitalize on Breaking News and Trending Topics | Heidi Cohen.

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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

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