If your company has social media monitoring set up for its brand and certain keywords, you already know how powerful social listening can be. Support technicians can swoop into a Twitter conversation like heroes and help a poor customer complaining about Internet connectivity. Brands can connect one-on-one with Facebook fans and make them feel like true VIP’s. Social channels can be transformed into contact channels when combined with ticketing systems like Zendesk.
Okay, you get it, I’ll stop with the examples.
Now, what are you doing about Google Plus? There’s currently no API available to monitor keywords and brand chatter. Similarly, there is very little by way of integration with ticketing and collaboration tools.
So chances are, you’re ignoring the world’s second-largest social network (Global Web Index, Jan. 2013), run by the world’s largest search engine company.
If your brand is neglecting Google Plus, it’s making a huge mistake
Social listening on Google Plus is imperative, for a number of reasons. First and foremost, every Public post on Google+ is indexed by Google, and will appear in search results. Let that sink in… Google Plus users can write as much as they want in their posts, format their text for emphasis, and talk about you all day long to their followers; and it can all end up on a SERP (Search Engine Results Page).
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