Jun 21, 2013

Why Social Media Isn’t Working for Your Business (and how to fix it)
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Why Social Media Isn’t Working for Your Business

Social media has increased the expectation among consumers that your real estate business will have a credible online presence. Consumers actively using the Internet for their real estate search are making assumptions with the click of a mouse.

Those conclusions are based on first impressions made through your Facebook, Twitter, Google+ or Pinterest pages. Visitors not only critique who you are due to the design and content found on your social sites, but the approach, voice and tone of the page.

Most importantly though, they are looking at whether you maintain a consistent presence.

Why Social Media Isn’t Working for Your Business

Being present and active in your social media marketing efforts will require a commitment to sharing, engaging and connecting with consumers on a daily basis.

For many, this becomes the stumbling block to success. There is a lack of planning on the front-end and no strategy to drive any achievable or measurable goals forward.

Setting attainable goals allows you to see the big picture. Not only does it incorporate social media into your overall marketing strategy, but it also keeps your “eye on the prize.”

Knowing your end goal and desired results allows you to focus your time, energy and money on what is working rather than simply throwing ideas at a wall and hoping they stick.

via Why Social Media Isn’t Working for Your Business (and how to fix it).

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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years.

Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan.

Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!
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Internet marketing has many faces in today’s world. It incorporates Content Marketing, Email Marketing, Social Media Marketing, Blogging and more. As an entrepreneur it’s hard to keep up. Add to that the administrative tasks such as scheduling, customer service, bookkeeping, etc., and 24 hours in a day just isn’t enough. Contact HIT Virtual to manage it all.

 


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Rebekah Radice

Rebekah is a social media strategist, content developer and trainer that has been actively involved in the Real Estate and Mortgage Industries for over 18 years. Rebekah believes that social media has transformative powers when it is used correctly and integrated in to a strategic marketing plan. Rebekah manages social media on a daily basis and is eager to help you STOP those time sucking activities and maximize, prioritize and monetize your online efforts!

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