A content strategy is like any strategy, it needs to be well researched and planned in an imaginative, ambitious and yet realistic way with clear objectives and indications of success.
Good, engaging content could not be more important with regards to positioning your business as a leading source of knowledge in your field.
So, first of all – what is a content strategy?
A content strategy does what it says on the tin; it is a plan that lays out how, when and where you will release your content, what content you will produce and the audience/aims you have in mind.
Why is a good content strategy important?
Google said so
As you know, Google decides to mess with our heads every now and then and issue an update to its algorithm to fine tune the quality of its listings. The first massive PANDA update shook up the industry back in 2011 and focused on sites that had lots of thin, duplicate or spammy content.
Good agencies specialising in SEO know that the way to get a site ranking well in the Google SERPS is to work with Google by ensuring their clients create excellent quality content that their readers engage with and not try and outwit them.
Consumer behaviour has changed and social is the new SEO
Okay, the bit about social was a joke *hollow laughter*.
Markets are a lot more segmented these days and gone are the days where you could expect one size to fit all. No longer can a marketing department throw sticky stuff at a wall and guestimate how much of it will stick while crossing their fingers frantically.
Social media is also much more important in terms of SEO than it used to be.
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