Still not sure if you want to delve into Content Marketing? Not quite sure if you have enough content to keep your customers interested? Guess what we all worry about that, you are not alone.
Even if you still aren’t sure if this is the best avenue for your company, Content Marketing Institute raises 3 ways that this can actually help to enable sales. I mean the bottom line is we all want to get customers in the door to pay for our services right?
1. Content can be used a preparation tool- Email new content out to your customers or sales reps. Let everyone know what is new, so they can research it and come to your business to buy it.
2. Content can be used as a marketing tool- Here is where you can do testimonials, demonstrations via video, power point slides, slide share. Explain the product out to your audience.
3. Content can be used as an analytics tool- Find out where your customers are. Are they online reading emails, are they focused on videos and presentations, or are they on social media. Great way to target your core audience.
So who is not afraid of a little online content marketing? Let’s try it together!