Jun 18, 2013

Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post
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Pinterest is a stunning visual curation platform. And when you tie in the social media aspect of it, it’s no wonder the site is so heavily trafficked. I often find myself spending way more time on the site then I know I should. It can be a little addictive.

There is a lot to look at. Pinterest as you will see, and hopefully discover for yourself drives some serious traffic for brands. As this piece I am curating for you will soon tell you. This one Pinterest post of ours on Internet Billboards has received over 7 thousand pins. This is some serious Pin Juice as I like to call it. So what are you waiting for, get Pinning! But first read the article.

The useful life of the average tweet can be measured in minutes. Most posts on Facebook exist in users’ streams for perhaps a few hours.

But a pin on Pinterest? That can last thousands of times longer, according to a new study by Piquora (formerly Pinfluencer).

“Sure, you get 70 percent of your clicks in the first two days,” Pinquora CEO Shara Verma told me last week. “But there’s a huge long tail. Clicks kept coming all the way for 30 days, and even beyond.”

That’s important information for brands like Sephora, which says its Pinterest followers spend 15 times more than its Facebook fans. And it’s good to know that if you spend time picking out the perfectly shareable pin, that effort won’t disappear within minutes.

Read the rest of the article here;

via Why the half-life of a Pinterest pin is thousands of times longer than a tweet or Facebook post | VentureBeat.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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