Jun 18, 2013

Reusing and Repurposing Your B2B Content
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English: Recycle logo (Photo credit: Wikipedia)

Successful B2B marketers understand the need to create quality content. Not only must content be educational and informative, but it should also be fresh and entertaining. This can be challenging – the topics may not always be exciting to write about. The author of this post suggests reusing and repurposing your content as a way to continue producing top-notch content on a regular basis, whether the content be blog posts, eBooks, whitepapers, or videos.

Reuse means taking advantage of the same piece of content by promoting it in many different ways for consumption by as many audiences as possible. Repurposing means taking the content from a particular piece and rewriting it for different purposes.

 

Read the entire article here:

via Make the Most of B2B Content: Reuse and Repurpose – High-Tech Communicator.

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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.
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Jennifer G. Hanford

Jennifer G. Hanford is the owner and managing director of j+ Media Solutions, which offers social and content solutions for businesses of all sizes. She also contributes articles for SteamFeed and Social Media Club.

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