Successful B2B marketers understand the need to create quality content. Not only must content be educational and informative, but it should also be fresh and entertaining. This can be challenging – the topics may not always be exciting to write about. The author of this post suggests reusing and repurposing your content as a way to continue producing top-notch content on a regular basis, whether the content be blog posts, eBooks, whitepapers, or videos.
Reuse means taking advantage of the same piece of content by promoting it in many different ways for consumption by as many audiences as possible. Repurposing means taking the content from a particular piece and rewriting it for different purposes.
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