Jun 16, 2013

Why Content Marketing Right Now Is a Must For Every Business

Banner ads have grown rather stale. I cannot even remember the last time I clicked on one of them. If your like me you

Joe Pulizzi - Content Marketing World

Joe Pulizzi – Content Marketing World (Photo credit: toprankonlinemarketing)

cannot wait for some of the new and interactive ad types that are headed to a website near you. Until then though content marketing is the new advertising.

Companies are beefing up their online marketing budgets to attract attention. Yes eyeballs and attention in our world of free flowing information is the new currency. When most people think of content marketing they often think of articles, but did you know that there is so much more to creating a winning content marketing strategy then simply producing fantastic articles.

Articles are a logical place for most of us to begin. Just visit the content marketing institute though and take a look around, there are white papers, eBooks, pod casts, videos, and this is to name but a few. There are so many other great ways to get your messages out. Then you have the strategies involved like re-purposing  content, content curation, and trans-media story telling and the list goes on and on.

I believe Tom Treanor of Right Mix Marketing has hit the nail on the head. You need the right mix of marketing, which is content in it’s many forms. You also need the right tools to get the job done. Today to get those eyeballs and to keep them coming back to your site, you have to offer amazing content and keep people entertained.

This article I wanted to curate is from Right Mix Marketing. It is actually a guest post by Ryan Currie. Tom has many great guest posts, and this one on content marketing is a good one. The author Ryan is a Product Manager at BizShark.com, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.

As you will learn from this article titled 6 Things Good Content Marketing Can Do for Your Business, nowadays the choice of having and implementing an effective content marketing strategy for your business is no longer something you should not do, or you will simply run the risk of becoming irrelevant and let’s face it, that’s not good for any business.

Without further ado here it is in the author’s words.

Content Marketing is more than just a buzzword, it’s an essential tool for your business. Whether you own a small company, are working on a startup, or your business is booming like never before, you need to invest in smart content marketing now. Here are a few things a coordinated content marketing plan can do for your business:

6. Content marketing builds brand recognition.
The great thing about content marketing is that you can use it to tie your brand to a product, a movement, or even whole adjacent industries. The more quality unique content you put out featuring your brand as a player in a specific field, the more potential customers will begin to associate your brand with that industry.

Read the rest of the article here;


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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12

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2 Comments on "Why Content Marketing Right Now Is a Must For Every Business"

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Rachel Parker
2 years 11 months ago

Couldn’t agree more, Tom. I recently read that you are more likely to complete Navy SEAL training (!) than to click on a banner ad. There has to be a better way to reach people, and content marketing is it!


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom